You go to LinkedIn when you are worried about work. When you are looking for a job. Or in search of new clients. When you’re thirsty. I am here to say that your LinkedIn profile doesn’t have to be lifeless.
If you are out of work or your business has slowed down from the Covid-19 pandemic, read this real life example, a client that reached out to me and the learn fast. When you begin by focusing on building a website, you are making a huge mistake.
Focusing on work in a time like this can almost seem impossible, this Covid-19 has turned our world upside down and inside out. You try to focus, but then another friend calls or you click on another news update – you get sucked in to the hype, the hysteria and down the rabbit hole you go. It’s distracting, disturbing and dystopian.
So how do you create your personal brand in the time of Covid-19?
The fastest way is to build a reputation as a thought leader and creating videos is the fastest way to get there.
Marketing is about making connections. Now, is the time to have real conversations so we can strengthen our bonds for the future.
So you can’t rifle your way through social media and expect results. Yeah, there are no short cuts but you can take smart cuts.
The truth is, you don’t have to write every single post that you publish or create a new video every week. Each platform provides a way for you to share posts that are already popular, making you the DJ or curator of interesting content.
Most brand managers and business owners will spend too much time worrying about what to post and too little time liking, commenting and sharing on other people’s posts.
Your website is one of your best tools to help you attract clients and customers. A great website is designed to be of benefit to the people you are trying to attract.
What you need to know about creating videos for your Google Business Listing. By Madeline Johnson