The intentional marketing plan must be fierce, flexible and focused on customer/client service and prove to be the ultimate return on investment.
Every strategy, tactic and activity in your marketing plan should demonstrate how the plan will –
- Increase revenue and market share and should be measurable in a meaningful way
- Decrease price sensitivity with a very competitive strategy to avoid the need for unnecessary discounts and promotions
- Increase loyalty with consistently great customer service and an engaging rewards program to retain and up sell your best customers
- Increase profitability by offering more value and services to your existing customers at little or no additional cost
- Increase the ability to attract and retain high-quality employees for business future growth
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Published by Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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