Augmented reality will be the new reality? Really now. Can it get more condescending than this?
Who are these kids and why did the agency feel the need to exploit them so? It’s just sad, cynical and creepy.
Our favorite You Tube comment about this frightening video so far –
“Absolute scripted rubbish. Borderline offensive in its ‘predictions’ about what the next generations will expect. At the pace in which we are depleting earths resources they will be happy with clean water & air and food on the table. Honestly.”
On the other hand, if you want to feel the future of marketing, check out Gary Vaynerchuk’s book The Thank you Economy. We’re in the middle of skimming/scanning and possibly reading it. It’s just so much sweeter of a message. In a nutshell – Care. Care about your customers, about your employees, about your brand – with everything you’ve got.