A Mount Everest Marketing Day

A Mount Everest Marketing Day at http://www.themarketcouncil.com

Some days it really is an up hill branding battle. And although we are really excited about all of the new and exciting ways to create and communicate our client’s brands, sometimes it just seems like the tools we have been given aren’t really ready yet.

Let’s just recap the day.

10:15 am Lost in Facebook Places. Why? because it’s really difficult to manage and market a franchise with multiple US locations with an application that’s still in development. Merge? Unmerge?

11:46 am Perplexed to find out that the pre-opening marketing plan for our client in Orlando is doing so well that customers are calling and trying to schedule and the store will be delayed another 45 days because they didn’t order their computers? Note: Communication between operations and marketing must improve.

1:54 pm Not sure we completely believe that 70% of the customers that purchase services through said “daily deal luxury membership site” will actually become loyal customers. We still think they attract coupon clippers.

2:33 pm Confused by LGBT Newspaper Advertising Director when he tells us “most advertisers don’t know how to speak to our market”. Yes and that is why we called you, sir, we want to know how to speak to the $743 billion lesbian, gay, bisexual, and transgendered market.

4:20 pm Frustrated that the beauty mobile app that we were retained to launch last month is still in the application phase at the Apple store.

5:01 pm Wondering just how long it will take Foursquare to answer our BULK query about how to manage all of our client’s individual pages that look quite lonely on their site.

all damn day – Aggravated at WordPress because we can’t seem to cut and paste our short link’s today. What’s up with that?

5:50 pm Trying to tame the creative department because she thinks we should “rethink” the direction of the entire graphics package for client opening three more stores in less than a month.

Looking forward to Jon Stewart tonight.

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