Assuming you have a product of great value, if your PR and Marketing budget is limited in the beginning, than get creative. We have for our clients. We conjured up the 7 hour Massage for Townhouse Spa, The 24K Gold Facial for Willow Stream The Spas at Fairmont and free bikini waxes at Uni K Wax Centers that garnered plenty of press and attention. Click on the links below for examples of those that didn’t let budgets determine their campaigns.
- Be authentic
- Make a statement
- Take calculated risks
- Have fun
- Use what you have and make the most of it
- Let determination lead
Never let “limited resources” hold you back.
Lulu and the Lampshades “You’re gonna miss me” has had over half a million YouTube hits. Watch as Luisa and Heloise bang those plastic beakers into the kitchen table and play the type writer.
