Assuming you have a product of great value, if your PR and Marketing budget is limited in the beginning, than get creative. We have for our clients. We conjured up the 7 hour Massage for Townhouse Spa, The 24K Gold Facial for Willow Stream The Spas at Fairmont and free bikini waxes at Uni K Wax Centers that garnered plenty of press and attention. Click on the links below for examples of those that didn’t let budgets determine their campaigns.
- Be authentic
- Make a statement
- Take calculated risks
- Have fun
- Use what you have and make the most of it
- Let determination lead
Never let “limited resources” hold you back.
Lulu and the Lampshades “You’re gonna miss me” has had over half a million YouTube hits. Watch as Luisa and Heloise bang those plastic beakers into the kitchen table and play the type writer.
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Published by Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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