- Share your ideas and your expertise. Be selfless not selfish.
- When developing a campaign, entice and encourage everyone in ways in which they can participate in something enjoyable.
- Listen and learn from your customers through exceptional service and social media.
- It’s the quality of followers and fans, not the quantity.
- Customize and personalize your campaigns for real time engagement.
- Gather, nurture and grow your network with random acts of kindness.
- Engage and empower your audience with a positive attitude and interesting messages.
- Give them straight-talk, not spin.