Twitter is really putting the public into Public Relations when it comes to managing customer service and keeping our clients on their toes. We have noticed a big jump in customers tweeting both the good and the bad as we manage most of our client’s Twitter accounts. It’s only Monday and we’ve already received Tweets from our clients fans and customers about the following –
- having to wait more than 30 minutes for a service (bad)
- excitement about a location opening near their home (good)
- a writer looking to review their services (nice!)
- a customer wanting to pre-book their appointment before opening (even nicer!)
Twitter is amazing and has actually made communicating with the public and the media a joy. It’s easy, fast and real and it helps keep our clients on their toes.