The Secrets to Media Relations Success

We’re about to take another client on a number of important deskside appointments to meet the editors of major US magazines. We’re going to get some valuable face time with  Allure,, Real Simple and Essence to name a few. Its one thing to have the appointment with an interested media member, it’s another to be prepared for a story, segment and feature.
So, how do we prepare our clients to get ready for success?

We grill them.

We take a long look at what they want to launch and ask the following –

  • Is it new?
  • Is it really new?
  • Is it noteworthy?
  • Is it timely?
  • Is it really interesting?
  • Is it a timesaver? A budget buster?
  • A splurge or a steal?
  • Is it appropriate for each target viewer, reader, visitor of the media we want to visit?
  • What are the unique key benefits?

Once we’re satisfied, we prepare the digital essentials. The tools a writer will need to build a mention, a story, a feature.

  • A  fact sheet and a press release. Yes, a press release.
  • Intriguing story angles.
  • High and low resolution images.
  • Prototypes and samples to share.
  • FAQs. The kind reporters will ask.
  • Unbiased experts ready to be interviewed.
  • Interesting testimonials representing our target markets.
  • And a summary of the research behind this new product/service launch.
Why all the fuss? Because we really believe what Oprah Winfrey once said “Luck is a matter of preparation meeting opportunity.”


  1. This is a great list, but you might want to add something about editing, especially since there’s a typo in the first bullet in the second list. Journalists write for a living, and most of them cringe at poor grammar and typos.

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