King of the Road – The Case for Bespoke Travel

We had an impromptu beach-side travel marketing meeting today with a friend in the spa industry, Stephanie Durst of Pro Travel Inc. She’s a Virtuoso agent and a specialist in pampering spa travel. We caught up with her between her spa-cations at Canyon Ranch and Miraval and struck up an informal chat about the personalized and human side of customer service and the true value of having an agent, especially when planning a long needed vacation.

Whether you need to disappear, a bit of bustle or just a big break from the day-to-day race; we chatted about the critical need for human intervention and the importance of customer service before, during, and after the travel experience.

In the travel industry, quality personalized customer service comes in the form of –

  • true imagination that includes recommending the best restaurants to directing you to the  most authentic local experiences to enjoy.
  • A passion and deep curiosity for the authentic and new.
  • An ability to think outside the box and the usual digital directories and typical travel agendas.
  • A strong desire to succeed in planning the ultimate customized journey.

Great travel agents have an intimate knowledge of the hotels, resorts, cruise lines, tour companies, and destinations that you want to visit and add value to the travel purchasing process. Tripology wrote a great post on 101 reasons to use a travel agent, including upgrades, not-to-miss agendas and acting as your personalized advocate when things get a bit messy, as they often do during travel.

Those travel experts that sell a niche high margin product (aka a spa getaway), could very well be your greatest asset when creating memorable vacations.

Virtuoso  is a network of the world’s finest travel agencies with knowledgeable advisors who draw upon first-hand experience to craft the perfect vacation for you. Virtuoso affiliated travel advisors have global connections with the best hotels, cruise lines, airlines and tour companies.

Additional unique and inspirational travel services are offered by –
Abercrombie & Kent is the world’s foremost luxury travel company, combining comfort and authenticity in the world’s greatest destinations since 1962.

Based on the belief that people are looking to challenge themselves through unique, immersive and intrepid travel experiences that deliver a true sense of achievement, Epic Tomato was born to deliver challenging travel itineraries in remote places around the world.

Black tomato knows the ins and outs of every destination they recommend and are able to bring an insight and create the perfect bespoke trip.

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