Building Brand Karma

We knew it was coming. It’s all about building good karma.


1. (in Hinduism and Buddhism) The sum of a person’s (in this case brand’s) actions in this and previous states of existence, viewed as deciding their fate in future existences.
Websites to bookmark –

Brand Karma promises to make brand owners accountable. They share people’s brand opinions through all channels and help people make better purchasing decisions. Help business and brands become a more positive force in the world.

EXPO is an online video community of consumers who share their unbiased, honest reviews and opinions through various word of mouth programs with their peers and brands.

Little Black Book from First Direct is all about good recommendations. Customers get to share their best experiences. An unforgettable meal, an exhilarating performance or hidden gem of a place to stay.

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