More often than not, going beyond the blah is what builds anticipation, excitement and sales for your brand. Here’s a bit of advice and examples of how we help clients build brand storms of their own.
1. Stir up the Seas
Celebrities attract attention
Revealing celebrity secrets to gorgeous skin and slipping Mick Jagger a curious love note (complete with red lipstick stain) into the tongue of a pair of Reebok Tennis Pros that were shipped to his people and ended up in the infamous Dancing in the Streets video with David Bowie on MTV.
2. Blow them Away
Make your launch super sensorial
With less than 39 days to plan, we flew over 50 international television, newspaper, magazine and digital journalists and editors to Moscow for three days while opening up the Pushkin museum for a preview of the Chanel exhibit, negotiating ballet tickets with the Ritz Carlton staff and launching a stem cell activating skin care line to reduce wrinkles developed by brainiac Russian scientists.
3. Face your customers Fears
Building anticipation and promise
Hosting a $100.00 per person manicure/pedicure spa/salon evening with $$$$ Matchmaker and entrepreneur, Janis Spindel, on whats on the minds of men who are looking for wedded bliss. ‘Cause a girl’s gotta know how to lure them in. FYI, this event sold out.
4. Give them something to Talk About
& work with what you’ve got
Launching a 24K Gold Facial treatment from Japan that promises to refine skin texture at a lovely Newport spa that was competing with a famous Laguna resort and unfortunately happened to be built right near the airport. We offered Lexus spa car service to make the California drive a bit less painful.
5. Stretch out the beautiful Benefits
& rock their world
Landing the Seven hour massage (yes a very long rub down) on the cover of TimeOut NYC magazine and in Town & Country Travel for a little known NY spa who decided to open their doors when there are more spas in NYC than there are Starbucks.
6. Find ideal Marketing Matches
& challenge your clients creativity
Introducing an eccentric niche perfumer from Amsterdam to the curator of the Museum of Sex with the grand idea of creating an exhibition on the scent of intimacy.
7. Let them have a Taste of Good Fortune
Because everyone needs a bit of luck
Offering a complimentary bagua map reading to Feng Shui a 300 square feet NYC apartment for optimal lifestyle design with an outspoken 50+ master from Palm Springs, California. Lines built up around 56th and Fifth.
8. Go against Conventional Thinking
Keep it unexpected
Serving spa tropical drinks at a bikini bash fashion show event while the snow piled high on New York City sidewalks.
Dishing out gourmet delights with nutritional beauty foods at a 36,000 square foot spa in Arizona explaining how nibbling on the right anti-oxidants can take you beyond the benefits of Botox.
Creative ideas for your brand. We’ve got them.
I constantly spent my half an hour to read this webpage’s posts daily along with a cup of coffee.