Smart marketing strategies aim to provide a people’s revolution. Brands that understand this are learning how to harness the power of their public. Strategies include –
Providing a platform for customers to share stories (ie. Facebook, your website, a Tumblr blog, Twitter and YouTube)
Creating emotional connections with their customers by allowing them to share their personal stories.
Developing a user-generated initiative – letting the public lead – starting the conversation with a timely topic/campaign and letting them comment and curate.
Harnessing conversation and opinion while turning insights into actions. Listen to what customers say and understand how it can build a better brand.
Encouraging an open dialogue that is mutually beneficial. Solve their issues and resolve their complaints.
Giving customers the power to produce and promote your brand.
Image by Swiss photographers Alex and Felix (featured photo today).
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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