Harnessing The Power of Your Public

building brand trust, Collaborative Consumption, creative collaboration, Creative Marketing Campaigns, Engaging Customer Service, Experiential Marketing, Marketing in the Moment, Social Relations Specialists, Uncatergorized

Smart marketing strategies aim to provide a people’s revolution. Brands that understand this are learning how to harness the power of their public.  Strategies include –

  • Providing a platform for customers to share stories (ie. Facebook, your website, a Tumblr blog, Twitter and YouTube)
  • Creating emotional connections with their customers by allowing them to share their personal stories.
  • Developing a user-generated initiative – letting the public lead – starting the conversation with a timely topic/campaign and letting them comment and curate.
  • Harnessing conversation and opinion while turning insights into actions. Listen to what customers say and understand how it can build a better brand.
  • Encouraging an open dialogue that is mutually beneficial. Solve their issues and resolve their complaints.
  • Giving customers the power to produce and promote your brand.

Image  by Swiss photographers Alex and Felix (featured photo today).

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