Harnessing The Power of Your Public

Smart marketing strategies aim to provide a people’s revolution. Brands that understand this are learning how to harness the power of their public.  Strategies include –

  • Providing a platform for customers to share stories (ie. Facebook, your website, a Tumblr blog, Twitter and YouTube)
  • Creating emotional connections with their customers by allowing them to share their personal stories.
  • Developing a user-generated initiative – letting the public lead – starting the conversation with a timely topic/campaign and letting them comment and curate.
  • Harnessing conversation and opinion while turning insights into actions. Listen to what customers say and understand how it can build a better brand.
  • Encouraging an open dialogue that is mutually beneficial. Solve their issues and resolve their complaints.
  • Giving customers the power to produce and promote your brand.

Image  by Swiss photographers Alex and Felix (featured photo today).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.