We are back to work after a relaxing holiday weekend and sending out a We Miss You email campaign to over 50,000 customers today for one of our clients. The email is targeted to customers who have not returned for a service within three to six months. We are going to lure them back with a short, sweet email and a great big financial incentive. We did a test drive last week on one spa in California and found over 45 customers came back in less than three weeks after receiving this email.
September can be a tricky month for spas. Customers are back in the groove of work, less in the mindset of relaxation and self-care and spending money in other places (like school supplies and fall wardrobes).
This campaign is easy to track and we will be sharing results and a how to guide for spas and business of all sizes to try it on their own organizations.
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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