PR is Public Relations – as in direct communication and conversation with your customers.
PR is Priceless Reviews as in editorial features and product mentions about your company.
PR is Personal Relationships with editors, journalists and writers.
PR is Passionately Relentless about measuring results for sales success.
PR is Press Relations as in media relations or press liaison.
PR is Prior Record of success with all of the above.
PR is Pretend Reality when it needs to be.