It’s happening more and more often and its beginning to seem like one big marketing experiment. We’re all in this big beautiful boat, sailing uncharted waters. The conference room salon all abuzz, everyone excited and brainstorming about collaboration. New ideas flying across the table and filling our sails with wind. Everyone trying to understand how to work together for mutual success and mapping out routes to new revenue streams. The underlying major question we see – that no one seems to mention – who will lead? Is it the team with more clout, followers and a larger audience? Or is it the brand with history, subscribers and a trusted voice?
Published by Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth. View all posts by Madeline Johnson