We just designed our newest press kit for one of our clients and we are pleased at the feedback we are getting from the press. The kit takes a fresh look at the way media reads and uses the information we gather for them. We put our reporter hats on and we asked ourselves, what would help us write a feature story on this company? We packed the kit with interesting information in an easy-to-navigate layout that’s filled with well-designed  data.

So what are the elements of a relevant press kit?

• Explanation of the company’s brands and subsidiaries
• Demographic snapshot of the company’s primary, secondary targeted and actual customers
• Newest product and service launches
• Photos and profiles of the founders along with their hopes, dreams and aspirations for the company
• Important company milestones that are transparent and meaningful for a great feature
• Curation of the best-selling products the company has to offer – the “hero” products
• A strong focus on how the company solves consumer problems
• Current facts, research and statistics about the market and how the company leads the market
• Key industry trends and how the products and services address those trends
• Examples of story pitches and how the company can help become a press resource for those ideas
• Some of the most popular questions and information requested by the company’s customers
• Contact information including direct dial/cell and email addresses