Press Kits with a Purpose

PR Agency, press liaison, press release writing, Public Relations Plan, Star Powered PR, Uncatergorized

We just designed our newest press kit for one of our clients and we are pleased at the feedback we are getting from the press. The kit takes a fresh look at the way media reads and uses the information we gather for them. We put our reporter hats on and we asked ourselves, what would help us write a feature story on this company? We packed the kit with interesting information in an easy-to-navigate layout that’s filled with well-designed  data.

So what are the elements of a relevant press kit?

  • Explanation of the company’s brands and subsidiaries
  • Demographic snapshot of the company’s primary, secondary targeted and actual customers
  • Newest product and service launches
  • Photos and profiles of the founders along with their hopes, dreams and aspirations for the company
  • Important company milestones that are transparent and meaningful for a great feature
  • Curation of the best-selling products the company has to offer – the “hero” products
  • A strong focus on how the company solves consumer problems
  • Current facts, research and statistics about the market and how the company leads the market
  • Key industry trends and how the products and services address those trends
  • Examples of story pitches and how the company can help become a press resource for those ideas
  • Some of the most popular questions and information requested by the company’s customers
  • Contact information including direct dial/cell and email addresses
We always create printed and digital versions of the kits that are easy to mail, upload to the website and email to the media.

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