So, it has been proven that using the dollar $$$$ signs, or even the word “dollars” before or after your retail price may actually deter your customers from making a purchase.
Marketing research and experimentation has shown a decrease in the likelihood of a purchase when the “$” sign or the word “dollars” were placed next to a price. This could be on your menu, in a catalog, in an advertisement, on a price tag or on even on a website shopping cart.
It seems that the dollar $$$ is a symbol of cost, and not gain, not a good thing in these tough economic times. People don’t want to be reminded of their financial commitments and expenditures.
Read more about the “Zones of Seduction” in Time Magazine’s The Culture/Money section this week, November 7, 2011 and Monday Morning Marketing’s post here.
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
View all posts by Madeline Johnson
So, it has been proven that using the dollar $$$$ signs, or even the word “dollars” before or after your retail price may actually deter your customers from making a purchase.