Your marketing goals should strengthen your brand equity and focus on winning strategies that aim to –
- Increase your revenue
- Build market share
- Decrease price sensitivity
- Increase customer loyalty
- Increase your ability to attract and retain high-quality employees
All marketing strategies must focus on driving significant business results.
Marketing strategy checklist
Does your strategy –
- Clearly define what differentiates your company from the competition?
- Focus on precisely who your target customers are and what matters to them most?
- Determine whether you will be a market game changer, leader, follower or niche player?
