Color out of the lines to expand your customer reach.
Focus on niche segments with targeted lifestyle messaging and incentives (like contests and giveaways) to extend brand presence and to gain awareness among underserved customer segments.
When leveraging social platforms like Twitter, your blog or Facebook, make sure to engage with customers who are interacting with your brand by retweeting and continually engaging in conversations with them.
Step up Your Game
Improve contest and sweepstakes participation by creating a centralized, easy to locate branded landing page that allows for your customer to submit their messages in a single, controlled environment.