Color out of the lines to expand your customer reach.
Niche Markets
Focus on niche segments with targeted lifestyle messaging and incentives (like contests and giveaways) to extend brand presence and to gain awareness among underserved customer segments.
Customer Engagement
When leveraging social platforms like Twitter, your blog or Facebook, make sure to engage with customers who are interacting with your brand by retweeting and continually engaging in conversations with them.
Step up Your Game
Improve contest and sweepstakes participation by creating a centralized, easy to locate branded landing page that allows for your customer to submit their messages in a single, controlled environment.
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Published by Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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