How does one go beyond simply understanding current customer needs to spotting trends early and predicting where demand will go? Trend Spotting fascinates us.
One way is to look at customer and consumer trends (lifestyle, workstyle, fads, demographics) to anticipate how to interact with emerging trends.
Another way is by anticipating demand. You should pay attention to what people are looking forward to in the near and not to distant future. Authors can use this information to decide what to write about and companies and brands can decide what to manufacturer and market.
Take a look at what’s powered by Trendrr a New York-based business intelligence platform for digital and social media.
NY Magazine Anticipation Index (what people are most excited about in entertainment and pop culture)
VH1 Buzz Cast and Bravo.TV’s Tweet Tracker which engages fans in an interactive experience that increases a user’s time on page and compliments on-air activity.
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
View all posts by Madeline Johnson
How does one go beyond simply understanding current customer needs to spotting trends early and predicting where demand will go? Trend Spotting fascinates us.