Like most, we are drawn to brands that go beyond trying to be “authentic”. Mentioning our favorite places and spaces in New York that have genuine charisma was inspired by Monocle issue 50 volume 05.
For a brand to be charming, it might be. . .
quaint like the Kaweco octagon classic black writing instrument
we picked up at Project 8 and possibly
leisurely like a long pull on a Sinsemilla at Gitane
as well as . . .
textured – with fabrics, wood and layers of surprises – like browsing through the Criterion Collection at Opening Ceremony
while bringing our dining experience
a bit closer to nature at August in the oh, so charming West Village.
familiar and local like the wayland.
Small but strong, charming brands are
built with craftsmanship like one of our favorite scents – a fragrance that evokes superhero magnetism.
The brands we love continue to build our trust by being
honest like a salt and battery which recently switched from Cod to Pollock (which is a sustainable locally caught fish).
They are also
somewhat fascinating as curated at The Evolution store
always aiming to please and delight, which is precisely what Kiosk does for us.
Charming brands are genuine like city bakery‘s remarkable sunken treasure hot chocolate and pretzel croissant.
Powerful but not necessarily measurable
we believe charm inspires devotion.