Mobile E-Commerce is the fastest growing retail channel for 2012. It’s expected to reach $10 billion this year, according to Forrester Research via WWD.com (and this figure does not include tablet shopping).
It’s no surprise that in the U.S. shopping giant, Amazon.com leads the way. Leading companies understand that the consumers’ intent to purchase is right at their finger tips. Their marketing strategies include creating ways to drive customer engagement via the search, shop and buy stream in a respectful way that will build loyalty, devotion and an increase in sales.
These retailers understand that merging mobile shopping with store experiences is a must do if they are to thrive.
Mobile E Commerce will continue to grow with –
1. Continued use of near field technology allowing retailers to deliver coupons, special offers and product information directly to the consumer’s mobile device.
2. A customized and personalized experience for the on-the-go shopper.
3. Retailers collecting valuable customer redemption information that can be used to help build their customer loyalty programs and their business.
See how your company’s mobile IQ stacks up against the Prestige 100 Mobile IQ Report at L2 Think Tank.