The name of the game is social media engagement. Companies are seeking to leverage social media with likeable marketing and word of mouth campaigns that keep customers sharing and shopping.
Keep your likes and engagement local
The Standard Hotel builds more engagement by keeping a separate Tumblr, Facebook and Twitter account for each hotel property.
Private Members Only Sites
Members of the Soho House have their own private password protected site to meet on line. Inside the site, members have their own profile pages and events are shared for easy networking and RSVPs.
Share more than just your brand benefits
Blog about the newest things your customers want to hear like Opening Ceremony does on their site.
Introduce your sales team to future customers
like the way Acne Studio does with photos and interviews of new sales associates that include a brief profile of what they think is cool.
Curate while driving a click to the cart
Make it easier for your audience to shop the things they like – like Nylon Magazine does.
Share behind the scenes and insider information
the way Louis Vuitton shares their shows and runway music on YouTube.