We recently sat in on an industry only beauty event for a behind the scenes look at consumer buying influences behind fragrances.
It seems that perfumes infused with essence of vanilla and/or amber fly off the shelves during uncertain economic times. In December, The New York Times reported on the surge of scents with feel-good food based ingredients. What is the reason for all the warm top, heart and base notes?
Fragrance marketers call it “The Nuzzle Factor“. Evidentially, in uncertain economic conditions, consumers flock to fragrances that remind them of warm scents that make them feel cuddly and cozy. Signature classics are also more popular than ever right now, with fragrances like Fracas selling very well at Saks Fifth Avenue as women look for timely perfumes and familiar scents with staying power.
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Published by Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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