Two great tips today that are inspired by people and events at Social Media Week.
Tip 1 Think like John Steinbeck –
“If a story is not about the hearer he will not listen. And here I make a rule- a great and interesting story is about everyone or it will not last.” John Steinbeck, East of Eden
Tip 2 Write well –
A must read book for all future story tellers of the world – Writing that Works How to Communicate Effectively in Business by Kenneth Roman and Joel Raphaelson
photo courtesy of Life Magazine
