Two Simple Secrets of Successful Brand Storytelling

Two great tips today that are inspired by people and events at  Social Media Week.

Tip 1 Think like John Steinbeck –

“If a story is not about the hearer he will not listen. And here I make a rule- a great and interesting story is about everyone or it will not last.” John Steinbeck, East of Eden

Tip 2 Write well –

A must read book for all future story tellers of the world – Writing that Works How to Communicate Effectively in Business by Kenneth Roman and Joel Raphaelson

photo courtesy of Life Magazine