Two Simple Secrets of Successful Brand Storytelling

Two great tips today that are inspired by people and events at  Social Media Week.

Tip 1 Think like John Steinbeck –

“If a story is not about the hearer he will not listen. And here I make a rule- a great and interesting story is about everyone or it will not last.” John Steinbeck, East of Eden

Tip 2 Write well –

A must read book for all future story tellers of the world – Writing that Works How to Communicate Effectively in Business by Kenneth Roman and Joel Raphaelson

photo courtesy of Life Magazine

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.