Two Simple Secrets of Successful Brand Storytelling

brand newsletters and magazines, building brand trust, Storytelling, Uncatergorized

Two great tips today that are inspired by people and events at  Social Media Week.

Tip 1 Think like John Steinbeck –

“If a story is not about the hearer he will not listen. And here I make a rule- a great and interesting story is about everyone or it will not last.” John Steinbeck, East of Eden

Tip 2 Write well –

A must read book for all future story tellers of the world – Writing that Works How to Communicate Effectively in Business by Kenneth Roman and Joel Raphaelson

photo courtesy of Life Magazine

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