Sure the mobile web is projected to surpass desktop usage by 2015, but does that make it absolutely necessary for you to create an app for your business? Appsolutely not. If you are a company looking to grow your target market base, than a smart SEO strategy with a mobile optimized website is less expensive and more beneficial to your business.
Consumers are already on app overload. The most popular apps are games and sites that serve up news that people can use every day. If you aren’t offering something your customer really craves with a new app (and that even means scheduling and booking a service at your spa) then the world can probably survive without your app.
Pictured here, the Samsung Galaxy Note. We bought it for our daughter for her birthday. It’s ridiculous and fabulous at the same time. I’m very jealous and she’s very happy.