In a world growing increasing banal and familiar, what seems enigmatic draws attention. When it comes to building campaign buzz, never make it too clear what you are doing or what you are about to do. Try not to tire or exhaust the public with the same tactic.
Surprise.
Delight.
Invite constant interpretation.
Excite the imagination.
Seduce them into believing in the marvelous.
An air of mystery about your company heightens your presence and creates anticipation.
Watch this video here, as Coca Cola encourages you to look at the world a little differently with their hidden camera campaign.
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Published by Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
View all posts by Madeline Johnson
In a world growing increasing banal and familiar, what seems enigmatic draws attention. When it comes to building campaign buzz, never make it too clear what you are doing or what you are about to do. Try not to tire or exhaust the public with the same tactic.