In a world growing increasing banal and familiar, what seems enigmatic draws attention. When it comes to building campaign buzz, never make it too clear what you are doing or what you are about to do. Try not to tire or exhaust the public with the same tactic.

Surprise.

Delight.

Invite constant interpretation.

Excite the imagination.

Seduce them into believing in the marvelous.

An air of mystery about your company heightens your presence and creates anticipation.

Watch this video here, as Coca Cola encourages you to look at the world a little differently with their hidden camera campaign.