Never do yourself what others can do for you. Make the most of the insights that social engagement offers you. The goal is to own a brand that is globally owned, but locally supported.
Successful social media campaigns come from building trust with your brand ambassadors and then allowing them to share their favorable positions and pass it on via word-of-mouth to their followers.
Do this by finding them first (tip – they are usually talking about your competitors products) staying in touch, answering questions, testing new products and listening to critical feedback.
Research their conversations, videos and photos to spot trends and opportunities to grow in new directions.
Listen to your ambassador audience and let them spark new ideas, projects, profits.
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
View all posts by Madeline Johnson
Never do yourself what others can do for you. Make the most of the insights that social engagement offers you. The goal is to own a brand that is globally owned, but locally supported.