Never do yourself what others can do for you. Make the most of the insights that social engagement offers you. The goal is to own a brand that is globally owned,  but locally supported.

Successful social media campaigns come from building trust with your brand ambassadors and then allowing them to share their favorable positions and pass it on via word-of-mouth to their followers.

Do this by finding them first (tip – they are usually talking about your competitors products) staying in touch, answering questions, testing new products and listening to critical feedback.

Research their conversations, videos and photos to spot trends and opportunities to grow in new directions.

Listen to your ambassador audience and let them spark new ideas, projects, profits.

(photo – Ansel Adams)