Start with good design. The main intent of good design (whether it be the design of your website, Tumblr, Twitter page or Facebook) should be to get your message across to your target audience. Keep it simple, fresh and inspiring.
Be courageous enough to share your unique vision and point of view.
When in doubt, do and say what you think is necessary.
Always be honest and trustworthy, in everything you say and do.
When building fans and followers, look at the process as trying to make new friends along the way.
Even if you disagree with your audience, look at the amusing side of every conversation.
Keep your comments and thoughts short and simple. Appreciate the value of time. Yours and theirs.
Listen carefully to the conversations and stay open to suggestions, experience and change.