According to Brian Cohen  of New York Angels, a member led organization committed to finding, funding and mentoring great young companies from pitch through a successful exit, two big problems with entrepreneurs and start ups-

1. Lack of thinking behind their product –

2. which is usually caused by little knowledge about their customers.

Simply put, their product offering is just not thoughtful enough.

His word of advice for those starting a business –

The more time you  spend with your customer, guaranteed the more successful you will be.

More from Brian @brianscohen