What do you think customers are going to do after reading about you? Sure, we help produce a great editorial placement or television segment about your new innovative breakthrough and where are those new customers going to go? Yup. Right to your home page.
Budget for Both
If your company has a limited marketing budget, you must divide and conquer. It’s a daily thing, and should be a part of your business plan – website and earned media together. Making improvements to your website should become a daily habit.
Building a robust website with a great user experience will only help your PR efforts lead to business growth. The most important thing to remember is that you want to make a great first impression with an efficient and easy to navigate home page. Read here for the five most important web design tips ever from @volusion.
PR begins with the creation of a communication plan with well-written releases, a calendar of launches and professional images of your products and services. Both can be done at the same time to set your company up for social sharing success.