branding

Authentically Yours

brand management, brand reputation, building brand trust, Key Messaging and Talking Points, Marketing in the Moment, reputation management

Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic.

Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods.

Want examples of whats not “artisan”? “If your food is something a five-year old can make, it is not artisan.”  More here at ThatisNotArtisan.blogspot.com

Consider how sincere your story and messaging is in order to become worthy of belief and trust.

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