Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic.

Artisan – a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods.

Want examples of whats not “artisan”? “If your food is something a five-year old can make, it is not artisan.”  More here at ThatisNotArtisan.blogspot.com

Consider how sincere your story and messaging is in order to become worthy of belief and trust.