It’s So Not About You

It may seem like common sense, but the same bad story pitching keeps popping up everywhere.

Rule #1 when reaching out to a media outlet, a journalist, a reporter or directly to your audience, remember it is not about YOU, it’s about the value you bring to solve the problem that the television viewer, the magazine reader, the blog follower and the Facebook fan had in the first place.

Focus on them. Not on you. More tips on pitching yourself as an expert @Forbesphoto-5

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