Although visual identity seems like only a portion of your brand, it is the first connection formed in the mind of the consumer.

That is why you should never underestimate the impact of your brand’s visual identity. Yes your customers will judge you by the face you put forward, including that on your website and social media. If new customers don’t notice you, you’ll never develop a relationship with them. That’s why your brand should look as amazing as possible.

Poorly-designed visuals –whether it be your packaging, marketing brochure, business card or website can actually hurt your reputation.

A great article about how to create and design a brand identity that builds trust and sells.

How to inform, engage and energize your consumer with visual assets that really pop off your web page – http://www.wix.com/blog/2013/03/best-website-images/

Need images for your new branding project but you are on a budget? Check out this post on the top 18 stock photography sites for great photography for your brand –