Here are a few helpful tips for those of you preparing for a big interview.
- When quoted, context is key and reporters will take you out of context. Email them your responses as a back up. Leave a paper trail of fact checks.
- Ask them to use your quotes in their entirety. Let them know your answers are not for edification.
- Be who they want you to be. Dress the part, speak the sound bites and share the wisdom.
- Go a little wild. Say something outlandish. Controversy serves clicks.
- Don’t be fooled, they are not your friend or necessarily your fan. They must remain objective and unbiased. It is a part of their job.
- Journalists need to appear credible, so the story they submit will not be entirely positive. This is not an advertisement for you and your business.
- The story will be edited, so much of what you say during the interview will never be published. Know your key messages and repeat them. Be prepared.
- Give them a list of detractors. This way you at least you control the faults they will find and print about you.
Need help with your public relations plan? Drop me a line m.johnson(at)themarketctouncil.com