Last week I posted the first How to do your own PR announcement here. Before I begin, if you have any questions at all, please leave them in the comments section below.
Now you probably already realize that media attention will lead to more sales, clients and customers for your business and/or brand, otherwise I can’t imagine why you would be reading this in the first place, so let’s dive right into this great big opportunity of PR.
Basic Skills 101
While tools and technology change, the basic skills of public relations stay the same. They’re the foundation. They give you the ability to leap from a press release to Instagram in a single bound.
In public relations, capability translates to using whichever tools and tech will successfully grow brand recognition, media coverage and engagement. Sometimes, that means Instagram or newer tech like Meerkat and Periscope. Other times, the method might be a press release, augmented by photos or video and social. Often, it’s a mix of platforms. I find that most journalists are on Twitter.
In the following weeks, I will cover PR in the Digital Age
- Crafting Your Story and Writing Press releases that Work
- Building Your Targeted Media Outlets as well as Lists of Thought Leaders and Influencers for Your Speciality
- Approaching Editors, Producers and Journalists – Pitching story ideas Appropriately
- Community engagement via social media including Facebook, Twitter, Instagram, Pinterest, YouTube and more
- Creating Your Own Digital Newsroom
- How to Measure Your Return on Investment
Industries and markets that benefit the most from social media strategies include entertainment, retail, marketing, consumer technology, education, traditional journalists, executive recruiters, small businesses, fashion, real estate, travel and hospitality and restaurants.
Facebook is right for your brand if you are building a community presence or want to reach as broad a network as possible. It is still the most popular social media platform and has proven to drive consumers to your website.
LinkedIn is your best bet if you have services to offer other businesses. This platform now prompts you to share you status updates and blog posts as well.
Instagram, Tumblr & Pinterest is ideal if your business is very visual, ie. interior design, fashion, nutrition, hair salon and spa.
Twitter is great if you have news and trends to share. Hashtags work well here, so I suggest you first look up Twitter trends and your key words to see what others are saying about your industry. Aside from celebrities and professional athletes, #finance #technology #airlines #telecom are very popular on Twitter.
YouTube takes a bit more commitment but if you are in the business of “how to” anything and your not camera shy – then demonstrate your prowess via video.