There are over 6.7 billion people on the planet and about 99.99% of them don’t want to give you their money. – a quote from “Ignore Everybody”.
Critical Assumptions are facts that must be true in the real world for your offering (your product or service) to be successful. Every business has critical assumptions that will define if it can survive or not. The more accurately you can identify and test these assumptions, the less risk you’ll be facing.
Yes you are very excited about building your new business and growing your new “brand”, your new start up, but be very careful and test your critical assumptions.