As a new business, brand or startup, you will increase your chances of proper top-tier media coverage and future collaborations with popular influencers by creating a 24/7 digital newsroom on your website.
What should you have ready for writers and producers to download?
- Your brand story video.
- A fact sheet about your startup.
- High resolution head shot and brief bio of the founder and team members.
- Photos of your products/services along with brief descriptions of each. Be sure to include, price, size, availability and the actual launch date.
- A vector file of your logo and your brand map.
If you need guidance or assistance setting up your digital newsroom, let’s connect. Find me on Twitter @marketcouncil
