Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.
In this video, I quickly move through the top 20 questions on every media influencer’s mind.
The Top Three Questions on every writer’s mind. . .
- What makes your story newsworthy right now? Why is it so timely?
- What problem does it solve? And, is it a big problem?
- Will readers and viewers want to share your story?
If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.