Yes you need press coverage. No you don’t need a press release. What you need are answers to the most important questions that writers, reporters and bloggers want to know.
In this video, I quickly move through the top 20 questions on every media influencer’s mind.
The Top Three Questions on every writer’s mind. . .
What makes your story newsworthy right now? Why is it so timely?
What problem does it solve? And, is it a big problem?
Will readers and viewers want to share your story?
If you need help reaching out to bloggers, vloggers and writers about your brand story, check out The PR Playbook, a crash course in winning over the media and collaborating with influencers.
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
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