This video is part of a lecture in ThePRPlaybook.com, my new online course to help you build your business by leveraging media and influencer collaborations.
When it comes to driving eyeballs and business to your website, influencer attention can have quite an impact.
Now, there are basically three types of influencers.
The Elevated Consumer
A passionate enthusiast, they may not have formal training, but they are learning along the way and taking their community on the journey. Typically, they are sharing DIY’s, How to’s, interviews and product reviews for their fans and followers to try.
A skilled, licensed and seasoned professional who has decided to scale themselves to reach a wider audience, typically with a product or service to sell.
The Celebrity Influencer
This celebrity can be a combination of the above or simply so entertaining that they have amassed a large enough following to have star status.
Finding influencers has typically involved some type of Google search but I have just signed up for a free trial at Scrunch.com. I have been waiting for something like this for a while.
Search the Health & Fitness Directory
- Filter by Instagram, Twitter and Blogs
- By minimum and maximum follower range.
- By location. In this case North America.
- By date range of posts.
- By quantity of posts.
While influencers with a social reach of one million plus are going to be more difficult and expensive to reach, try finding those with a reach of 20-100K by location.
You will increase your chances of collaboration when connecting with emerging bloggers and vloggers who are on their way up.