It takes boatloads of courage to act on your gut and it takes an even bigger heroic dose of bravery to say f-ck no to everything else. The path is dark and full of the dreaded unknown, yet you proceed any way. Sure, from time-to-time you’re tempted by a false sense of security, of a “job” and an actual paycheck and all the glittery shiny things it can buy.
But this is not the way of the creative warrior, the emerging designer.
No. You hold out.
You just keep building. You just keep creating. You just keep going. You do anything to make it happen.
You hold the standard. Your standard.
This is what bootstrapping a business feels like and what it means to only say hell yes to what you really want.
I’ve been closely involved in the behind the scenes development of fashion brand Orseund Iris for the past two and half years and I am so immensely proud of Alana Johnson, one of my four remarkable bad ass daughters.
I’ve worked with many big brands but nothing compares to the rapid growth I’ve witnessed with the power of social media.
10 Celebrity-Approved Contemporary Labels That Made It Big in 2017
Alana Johnson’s New York–based label, Orseund Iris, was launched several seasons ago, but 2017 was the year it really took off, making the rounds on social media and the street style circuit alike. What began as a collection-based brand that soon developed into a non-seasonal model, it has become a celebrity-approved go-to for reworked classics. Its claim to fame is the corset, which gave way to the three-dimensional bra tops that are every bit as much a hit; whatever the case, both have molded the famous curves of models such as Bella Hadid and Emily Ratajkowski.
Here are three super important tips for new fashion designers to follow –
1. Build your social media following every single damn day. Your business will only be as big and beautiful as the number of people who find you.
2. Press won’t come until you build your own gorgeous content and start confidently shining your own light. So take those snaps, share those stories and connect with your favorites on Instagram and Facebook first.
3. Wear your own designs before you finalize the details., before you cut that first pattern and before you grade. We know you’re inspired by what’s out there, but what make’s it an original – your design – is the very touches you add that no one else can.
Forge on brave one and hold the standard.
xo Madeline Johnson