Zero-cost word-of-mouth marketing is the gold standard of brand ambassadorship and the one thing that will surely build your business, customer base, and client book.
The best way to build online reviews for your business is by designing a superb product or service that delights your customers and clients while delivering an exceptional experience from beginning to completion of a purchase. Restaurants know this via Yelp and Open Table. Businesses are starting to pay attention to Glass Door. However, consultants, freelancers, and hired guns also need reviews.
It doesn’t matter what you do or what you offer. If you’re a nutritionist or personal trainer, or maybe a fashion apparel designer or corporate wellness director. Perhaps you’re a physician, attorney, life coach or yet another creative director, you want to work for five-star ratings.
As I transitioned from marketing and PR agency owner to online business consultant and strategist, I knew that one of the fastest ways to bring in new business was to focus on my current clients’ absolute happiness.
I knew that when they shared their happiness with other people who didn’t know me, I was creating a built-in lead generator for future clients while minimizing my cost per client acquisition spend. What does that mean? Well, this has been going on since the dawn of time, but so many free agents don’t remember to make recommendations and referrals a priority. You see, my reviews on LinkedIn, Upwork, Angel list, Clarity, Thumbtack and my website help convince and convert those that are on the fence about working with me. They help to get the client to sign the agreement and start the project.
Whether you own a healthy fast food cafe, or you’re a veterinarian looking to build your thought leadership position, great reviews will let everyone know what to expect from you.
So how do you get reviewed? Well if you are pivoting your career like I did or you’re just starting out, you want to create profiles on above-mentioned platforms, like Linkedin. Then you want to find clients and you can do that on platforms like Upwork. Then you want to deliver the goods in an impressive way. Some platforms will prompt a client to give you a review. Others, like LinkedIn, require you to request a recommendation. How?
I continue to work diligently for great reviews and recommend you do too. Need help creating your online presence? Let’s connect about what you’re up to @madelinemariejohnson on Instagram.