I am working on a video tutorial today on how to research and test before you build your business. It will also be useful if you are looking for ways to make it grow. I will be sure to share it on this blog once it’s posted. Market research is really important, yet most brands keep on fumbling along without it.
So many companies that I work with tend to build in a bubble. They forget to find out more about their customers, investigate the competition or look for trends on the horizon.
You need to know the lay of the land. You can’t promote just because everyone says “oh this really works”. You need a marketing map people. There is no one-size-fits-all approach to marketing your business and you can’t build anything big in a bubble.
Image from SunCityCamp.com – recreating the Martian experience.