Your website is one of your best tools to help you attract clients and customers. A great website is designed to be of benefit to the people you are trying to attract and serve.
You are a benefit when you are helpful.
You see, if you’re not helping your customers or clients. you’re selling them and most people don’t want to be sold anything. They want to learn. They want to educate themselves.
Your job as a business owner or marketer is to help your website visitors. If you really want to be of value, help, don’t sell.
What does that mean exactly?
It’s simple really. Think about all of the questions your customers and clients ask you on any given day and answer them on your website and your social media profiles.
You can do this in the form of blog posts or create a FAQ (frequently asked questions) page.
If you need help designing your website or would like a free audit, drop me a line at firstname.lastname@example.org