You go to LinkedIn when you are worried about work. When you are looking for a job. Or in search of new clients. When you’re thirsty. I am here to say that your LinkedIn profile doesn’t have to be lifeless.
Author: Madeline Johnson
I help health, fitness, nutrition and beauty businesses grow. Specifically, businesses building things to make us look and feel great, so that includes fashion, tech and spas too. I have two sites, one about marketing and brand building, which is mj.works and another UndisputedOrigin.com which I started to inspire everyone to become the very best they can be while leading more purposeful lives filled with gratitude and greatness. Both sites include studying and curating the very best experts and masters for improving performance, achieving success and living a thoughtful and intentional life. I am also obsessed with how technology can improve our health, fitness, nutrition, meditation and mindful practices while reducing stress and creating calm amidst the chaos of modern existence. Both sites are about my interest in self-discovery and personal growth.
From Word-of-Mouth to Web-based Growth
If you are out of work or your business has slowed down from the Covid-19 pandemic, read this real life example, a client that reached out to me and the learn fast. When you begin by focusing on building a website, you are making a huge mistake.
Getting Back to Work with A Baseline Level of Panic
Focusing on work in a time like this can almost seem impossible, this Covid-19 has turned our world upside down and inside out. You try to focus, but then another friend calls or you click on another news update – you get sucked in to the hype, the hysteria and down the rabbit hole you go. It’s distracting, disturbing and dystopian.
Crazy Times Call For Courageous Things
So how do you create your personal brand in the time of Covid-19?
The fastest way is to build a reputation as a thought leader and creating videos is the fastest way to get there.
Connecting and Marketing in the Time of Covid
Marketing is about making connections. Now, is the time to have real conversations so we can strengthen our bonds for the future.
Social Media Short Cuts
So you can’t rifle your way through social media and expect results. Yeah, there are no short cuts but you can take smart cuts.
How To Efficiently Create The Most Interesting Online Presence
The truth is, you don’t have to write every single post that you publish or create a new video every week. Each platform provides a way for you to share posts that are already popular, making you the DJ or curator of interesting content.
The Biggest Mistake Made On Social Media
Most brand managers and business owners will spend too much time worrying about what to post and too little time liking, commenting and sharing on other people’s posts.
Your Best Website Yet
Your website is one of your best tools to help you attract clients and customers. A great website is designed to be of benefit to the people you are trying to attract.
Optimizing Your Google Business Listing
What you need to know about creating videos for your Google Business Listing. By Madeline Johnson
