Your website and social media channels are your most visible brand statement to the world and every single page of your online branding should be as consistent as possible.
Your Brand Checklist for Social
Your logo, brand colors, tag line, mission statement, bio/profile, high quality visuals and contact information should be the same on each platform you use.
Why Consistency is so Important
People value consistency which in turn creates accountability. Consistency will also establish your reputation and make you and your brand that much more relevant. Being consistent builds trust with future clients, customers and colleagues and enforces your message.
How to Be Consistent
Be consistent in how you display yourself and your company on each website platform and consistently share information that is helpful, resourceful and useful.
This post is targeted to experts and creators in the fitness, organic beauty, health, wellness, nutrition, spa and medical industries. However the rules apply for all markets and all startups.
As of March 2016 your essential brand platform list includes:
Your Website and a Vlog/Blog along with the following popular social media platforms where you will create brand awareness about your services and products. I recommend WordPress for both. WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
Facebook The user profile according to 2015 Pew Research –66% Men 77% Women. 87% 18-29 years of age and 63% 50-64 yrs of age. However, you can really target your posts and promotional offers by age, interests and location with Facebook ads if you have budgeted for them.
Instagram 22% Men 29% Women. 53% 18-29 years of age and 11% 50-64 yrs of age. As of March 2016 the posts with the most Instagram engagement have long form (five to seven sentences with about five #hashtags). Instagrammers want to know about the backstory behind your photo and video so bring your emotional side along for the ride.
YouTube Distribution of video by content includes female dominated categories – makeup and beauty, skin and nail care & weight loss. Male dominated video includes soccer, strategy games, X Box and basketball.
YouTube tutorials and brand announcements may seem daunting at first so spend some time in front of the camera to become more aware of how you look and sound. Practice before you upload. You can also share inspirational videos on your channel if YouTube’s not for you.
LinkedIn A great way to network for B2B (business-to-business) services, a premiere subscription (not the free version) will have you connecting without having done business before. You can also publish your helpful and resourceful information to Pulse, LinkedIn’s blog. Stats as of 3/2016 28% Men 27% Women. 31% 30-49 yrs of age. 30% 50-64 yrs of age.
Google + This was Google’s way of keeping up with communities on Facebook and Twitter, but it never really got off the ground. Most use it to help with SEO (search engine optimization) 74% Men 26% Women 55% from the US. Read this for more on why Google Plus is not “dead”.
Pinterest Be sure to link your posts, videos and favorite content from your own website and vlog as well. Boards are a collection of inspiration for you to review and to share with your community. 13% Men 42% Women 34% between 18 -29
Twitter While there is talk of this platform dying (read this New Yorker article) there are still hundreds of millions of dedicated users. 24% Men 21% Women 37% 18-29 and 12% 50-64
& possibly . . . think second phase of your growth . . .
SnapChat 70% Men 30% Women 71% are 25 and younger. Right now it looks like SnapChat is a pre-teen to teen social media platform but those in the industry like #askgaryvee think this platform will begin to be used by those 40 plus. All big media now have a channel.
Tumblr is a very visual platform and used by fashion designers, artists and photographers. 10% of all internet users are on Tumblr – 11% women 10% men. In the future, future possibly Periscope, yet another platform that enables you to “go live” via your mobile device anytime and anywhere. (If you are already on all of the other social platforms than I recommend getting on Periscope now because it is so new.)
As an expert it would also be smart to answer questions on Quora and to dig into conversations on Reddit for future blog and vlog content inspiration.
Follow the Leaders If you are looking for inspiration, check out . . .
I do consult with small brands and start ups, so please email me at firstname.lastname@example.org with questions or to schedule an appointment.