The truth is, you don’t have to write every single post that you publish or create a new video every week. Each platform provides a way for you to share posts that are already popular, making you the DJ or curator of interesting content.
Your website is one of your best tools to help you attract clients and customers. A great website is designed to be of benefit to the people you are trying to attract.
When building brand awareness, aim for collaboration over self-promotion. When building a brand voice, shoot for sincerity over originality. Worry … More
Note: This case study is a summary of a very successful three year public relations and media outreach campaign that … More
So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping … More
Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media … More
The best way to grow your business is to build brand awareness to create word-of-mouth demand. Everyone I interview and … More
Your website and social media channels are your most visible brand statement to the world and every single page of your … More
I am working on launching an online class called “The Market Sessions” this fall (Sept 2016) where I will share … More
I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole … More