When building brand awareness, aim for collaboration over self-promotion. When building a brand voice, shoot for sincerity over originality. Worry … More
Category: building brand trust
How to Get Ongoing PR Coverage For Your Health & Beauty Business
Note: This case study is a summary of a very successful three year public relations and media outreach campaign that … More
Don’t Sell, Focus on Why they Buy
So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping … More
How Does Your Business Add Value?
Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media … More
Networking Your Way to the Top
The best way to grow your business is to build brand awareness to create word-of-mouth demand. Everyone I interview and … More
An Easy Guide to Creating a Consistent Brand Experience That Builds Trust & Loyalty
Your website and social media channels are your most visible brand statement to the world and every single page of your … More
When to begin Branding? Startup Marketing 101
I am working on launching an online class called “The Market Sessions” this fall (Sept 2016) where I will share … More
How to Build a Trustworthy Brand
I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole … More
Sampling 101 The Discovery Channel Platform
Getting consumers to take your product for a test drive could possibly lead to new sales and fans. Some call … More
Microvideos: Get On Board or Get Lost at Sea
Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined … More
