Retailers become Agents for Change

Brand Awareness, brand management, brand reputation, cause related campaigns, Creative Marketing Campaigns, ethical business practices

Hola Image copyBarney’s  New York window treatments become Agents for Change. Fashion with a conscience. Watch for more as retailers connect to serve the public and offer deeper meaning behind fashion.

HOLA (Heart of Los Angeles) provides underserved youth with exceptional programs in academics, arts and athletics within a nurturing environment, empowering them to develop their potential, pursue their education and strengthen their communities.

#givingback #socialresponsibility #businessesdoinggood


Collaborative Consumption – Together We Can

cause related campaigns, Collaborative Consumption, Successful Networking, the future of branding, Uncatergorized, word of mouth campaigns

Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. Time Magazine named it one of the most important movements of the decade.

My Life Scoop with tips for a connected lifestyle recently posted ten websites for collaborative consumption.

Collaborative consumption reshapes markets by changing supply and demand economics. As consumers downsize and  demand for new products shrink, it’s important for businesses to rethink how they market their products and services. It’s time to reconsider their product life cycle and the services offered to extend that cycle as well as how it is designed for durability and reuse. Now is also the time to create a sharing and renting component for consumers as well as a community to rate and review products and services as well.

GiftFlow is a community where you can get involved by getting things you need for free and finding people who need the stuff you have to give away. GiftFlow connects community organizations, businesses, governments and neighbors into a giant network of reciprocity, where they can share resources, meet each others’ needs and coordinate their efforts to build a better world.

Zaarly helps you buy and sell the things you need with people in your community.

Our Goods is a barter network for the creative community.

Collaborative Fund aims to be the leading source of capital and strategic support for creative entrepreneurs who want to change the world. The fund focuses on two themes: the increasing importance of values as they relate to the decisions we make about who we work for, what we buy, and how we spend our time; and the shift from an economy based on hyper-consumption to one based on Collaborative Consumption.

Nautical Monkey allows you to create a fractional boating or sharing relationship tailored specifically to your situation and needs and Neighborgoods allows you to save money and resources by sharing stuff with your friends.

Buy Good, Feel Great Marketing

brand reputation, cause related campaigns, customer loyalty, Guiding Principles for Success, reputation management, Uncatergorized

Creating shared value is a partnership between corporations and consumers. Mindful marketing + mindful shopping habits might just mean a better tomorrow.  From the smallest of start-ups to the largest of corporate charity efforts and in the name of responsible consumption and making purchases that empower peace of mind. A few efforts inspiring us today.

Warby Parker Glasses offers an alternative to overpriced and less fashionable eyewear. Through their Buy a Pair, Give a Pair program; they hope to serve the one billion people on earth who do not have access to glasses. According to Warby Parker a pair of glasses can often define one’s path either as a contributing member of the community or one subject to poverty.

Beach bags from Mombassa Drive. Their goal is to bring you products that support the people and environment of Africa.

Blissmo is a new flash-sale site where LOHAS-minded (Lifestyle of Health & Sustainability) shoppers can discover organic & eco-friendly products, They recently launched blissmobox, a monthly subscription service delivering curated boxes of well-loved organic & eco-friendly products by mail.

Pepsi is funding amazing ideas that refresh the world. Their campaign encourages communities to dream it, submit it, get enough votes 
and Pepsi promises to help make it happen.

Tom’s Shoes matches every pair of shoes purchased with a pair of new shoes given to a child in need.  Why? Because many children in developing countries grow up barefoot.

Share Our Strength’s Dine Out For No Kid Hungry is a national event that brings together thousands of restaurants and millions of consumers to help ensure no child in America grows up hungry. From September 18-24, 2011, participating restaurants will raise funds to support No Kid Hungry, Share Our Strength’s national campaign to end childhood hunger in America. In 2010, over 4,000 restaurants joined their sponsors and partners to raise more than $1.5 million.

Virgin Money Giving, the not-for-profit fundraising website (, announced a partnership with Virgin Atlantic and charity travel specialists Key Travel to offer special discount fares to fundraisers taking part in fundraising challenges overseas.

Make an Impact -The Unlimited Need for Cause-Related Marketing

cause related campaigns, ethical business practices, Uncatergorized

We kicked off Internet Week by attending an AOL presentation on the intersection of impact and cause-related social marketing, featuring Huffington Post Media Group Editor-in-Chief Arianna Huffington and Johnson & Johnson VP of Corporate Affairs Brian Perkins and moderated by AOL President of Global Advertising and Strategy Jeff Levick.

According to Huffington, cause-related marketing is not just a question of contribution, it should be build into a brand’s DNA. She believes that companies that don’t start embracing and supporting causes that people (their customers) care about will not be able to exist in the future.

And Perkin’s pointed out that the three trends in cause-related marketing in the near future –

  • Digital/Social
  • Public/Private Partnerships
  • Metrics – because all of these good deeds must be measured. Every dollar counts and companies should know how they impact the cause.

And Huffington’s advice for those entrepreneurs starting out –

  • Remain true to your DNA. Don’t lose your identity.
  • Take risks and ignore the nay sayers.
  • Get plenty of rest. Sleep. Your brain can’t work when it’s over tired.

And all agreed, when it comes to cause-related marketing, it’s about putting the needs of others first.