The Mobile Love Connection

From the sound of things, it looks like customer connections are still strongest with opt-in emails and website promotions. While social … More

Eventful Planning and Spa Marketing

Spa Party Planning Tips Madeline Johnson, The Market Council’s CEO interviewed by Senior Editor, Nanci McArdle in the October 2011 … More

Zooming in on a specific concentrated/targeted market can be an effective way to increase customers and sales revenue. It requires … More

This post addresses the ultra-curious customer. It’s amazing how much you can learn when listening to your customers’ frequently asked … More

We are back to work after a relaxing holiday weekend and sending out a We Miss You email campaign to … More

Marketing automation reduces repetitive tasks associated with the marketing process, but just because its automated, doesn’t mean you can run … More

More often than not, going beyond the blah is what builds anticipation, excitement and sales for your brand. Here’s a … More

Through trial and error and years of experience we have learned that the timing of promotions, media relations and marketing … More

We’re working with our clients on a marketing plan to branch out and expand brand awareness in secondary markets as … More

“A business has to be involving, it has to be fun and it has to exercise your creative instincts.” Richard … More