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Brilliant Business & Marketing Strategies

Brilliant Business & Marketing Strategies

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Category: Experiential Marketing

The PR Playbook – Your Startup Strategy

Who am I? Why am I creating ThePRPlaybook.com and how will it help you? My name is Madeline Johnson and I … More

beauty, branding, content strategy, digital marketing, entrepreneurs, Fitness, growth hacking, health, marketing, public relations, social media marketing, spa, startups

Best Practices for Consumer Engagement 2015

7 Things to Know Before Engaging with Your Customers 1. Customers are smart and they have a wealth of Google-able … More

Amazon Dash, Best Practices Consumer Engagement, Consumer Engagement, content strategy, Customer engagement, Madeline Johnson, Madeline Johnson Content Creator

How to Build a Trustworthy Brand

I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole … More

Brand Trust, branding, building brand buzz, experiential marketing, experiential retail, Madeline Johnson

Marketing Secrets. A Look at Conversion.

Before I begin, I must stress that the most effective marketing secret is in remaining “remarkable” @thisissethsblog Why remarkable? Because … More

conversion marketing, conversion optimization, Conversion rates, email marketing, Madeline Johnson, madeline johnson marketing pro, marketing that converts, marketing that is effective, most effective marketing, secrets of marketing, social media marketing, statistics about marketing
www.themarketcouncil.com

A Matter of Brand Taste

A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, … More

beauty brand building, Beauty PR, brand building, experiential marketing, Madeline Johnson PR, memorable branding, successful branding campaigns 2013, the future of branding, The Market Council

Measurable Marketing and Customer Insight

Forget about the traditional market research model of surveys and demographics. The internet now has us measuring customer behavior in … More

Baynote, Customer behavior, demographic marketing, marketing research, measurable marketing, Rich Relevance, target audience, target marketing

Surefire Marketing Tips for Successful Retail Events

We’re working on a special event that will take place at The Pond next month in NYC.  Here we present … More

great event ideas, marketing experts, New York Public Relations, promotions and events New York, Successful PR Events

Taking it to the streets – Successful Offline Events

Offline events, inviting your audience or your customers to get off line and participate in a meet up or sponsored … More

experiential marketing, marketing events, meetup events, new york offline events, offline events, PR events

Creative Collaboration

It’s an explosion of creative collaboration, for shared revenue and audience exposure. We are seeing more and more traditional magazine … More

blogger events, branding and bloggers, Creative Collaboration, editorial coverage, Madeline Johnson, The Market Council, traditional media, trends in marketing

Eventful Planning and Spa Marketing

Spa Party Planning Tips Madeline Johnson, The Market Council’s CEO interviewed by Senior Editor, Nanci McArdle in the October 2011 … More

American Spa, event planning, Madeline Johnson, spa branding, Spa Events, spa marketing, spa PR, Successful Spa Marketing, The Market Council

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