The PR Playbook – Your Startup Strategy

Who am I? Why am I creating ThePRPlaybook.com and how will it help you? My name is Madeline Johnson and I … More

Best Practices for Consumer Engagement 2015

7 Things to Know Before Engaging with Your Customers 1. Customers are smart and they have a wealth of Google-able … More

I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole … More

Before I begin, I must stress that the most effective marketing secret is in remaining “remarkable” @thisissethsblog Why remarkable? Because … More

A study carried out at Rockefeller University shows that in the short-term we remember just 1% of what we touch, … More

Forget about the traditional market research model of surveys and demographics. The internet now has us measuring customer behavior in … More

We’re working on a special event that will take place at The Pond next month in NYC. Here we present … More

Offline events, inviting your audience or your customers to get off line and participate in a meet up or sponsored … More

It’s an explosion of creative collaboration, for shared revenue and audience exposure. We are seeing more and more traditional magazine … More

Spa Party Planning Tips Madeline Johnson, The Market Council’s CEO interviewed by Senior Editor, Nanci McArdle in the October 2011 … More